Dreamville Records Intro – Dreamville Merch
Dreamville Records is an American record label founded by American rapper J. Cole and his manager Ibrahim Hamad. The label is currently distributed through Interscope Records, a unit of Universal Music Group. The label’s roster includes Bas, Ari Lennox, Cozz, Omen, Lute, JID, EarthGang, and Cole himself. Dreamville also houses American record producers Elite, Ron Gilmore, and Cedric Brown.
Dreamvills merch is very famous among music lovers. J cole and other famous merch are presented by Dreamvills. J. Cole fans rejoice! Your favorite rapper’s clothing line, Dreamville, is finally here and it’s stocked with merchandise that’ll make you one of his most loyal fans. Get your J. Cole hoodie, j cole shirt, or j cole baseball cap today for as low as $15, and look good doing it! J. Col Merch e is known for producing some incredible hip-hop music; he’s also earned a reputation as a dedicated artist and businessman. J cole shirts are just one example of his artistic focus; he truly goes above and beyond to provide quality products to all of his fans! Look great from head to toe when you buy your J.
On April 27, 2018, J. Cole announced the Dreamville Festival, the festival featuring local music, culture, food, and art, and also includes a mix of up-and-comers and national acts. It is expected to be an annual festival. However, in the wake of Hurricane Florence, the event was postponed from its original date. The festival was rescheduled and be held at the historic Dorothea Dix Park in Raleigh, North Carolina on April 6, 2019. The lineup included all of Dreamville’s artists as well as SZA, Big Sean, Nelly, 21 Savage, 6LACK, Davido, Teyana Taylor, Saba, Rapsody, and Mez. The Dreamville Festival plans to donate proceeds to the Dorothea Dix Park Conservancy and the Dreamville Foundation. The festival sold out with a capacity of 40,000 people to become the largest event in Raleigh. Ibrahim Hamad remarked on the festival saying “We’re not like other companies that are based in a city. Our label is very much an idea, more so than an actual physical place. So you can create it and take it everywhere. To bring that into the festival—where you can just create a place and make it Dreamville and be able to bring people there—was always this cool goal. And that’s what makes it unique. It’s not based in an actual city. It’s just based in our minds.”
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For the 2020 season, the Dreamville Festival is the front-of-jersey sponsor for USL Championship soccer team North Carolina FC. The second annual festival was initially slated for April 4, 2020 however, due to the coronavirus pandemic it was postponed and eventually canceled.
2007–2012: Formation and early years
During the composition of The Come Up, Cole started his own record label in early 2007 with current Sudanese-American label president Ibrahim Hamad. Cole and Hamad met while attending St. John’s University. Cole sought an avenue to release his own music, while Hamad yearned to start a record label, prompting the two to team up to form Dreamville Records.
2013–2014: Revenge of the Dreamers
On January 28, 2014, at a show at the Theater at Madison Square Garden, Cole announced that his Dreamville imprint had signed a distribution deal with Interscope Records. Attendees at the show received a flyer announcing the deal and a mixtape, titled Revenge of the Dreamers. On the same day Cole announced the signing of Queens-based rapper, Bas. Cole spoke with Billboard about the Interscope deal saying: “We’ve been dreaming about a label situation for years.” “The deal’s been official since late December, and we’d been working on it for a while before that, but it felt too important to just go out and yell it right when it happened. It needed a more grand announcement.” Cole explained that talks with Interscope began when Joie Manda, Interscope president of urban music, reached out to him in 2013, Cole said: “I thought he wanted me to produce someone over there and I was excited about that, but then he told me that he really believed in me as an executive, a label CEO and a producer. A Dr. Dre to his Jimmy Iovine. He had the vision.”
2014–2016: Revenge of the Dreamers II
On June 26, 2014, J. Cole officially announced the signing of Los Angeles-based rapper, Cozz. Omen didn’t officially sign with the Interscope deal until after his debut album in 2015. On December 8, 2015, Dreamville released a collaborative album titled, Revenge of the Dreamers II, officially announcing two new label signees, Charlotte rapper, Lute and Washington D.C. singer Ari Lennox. In an interview with the Rap Radar Podcast, Ibrahim Hamad broke down the self-sufficiency of the artists on the label saying: “I like letting them figure out what their path is. I look at it like, because we learned what learned from Cole being signed, what I like to do is [say] ‘what is your vision, and let us help you’. I don’t ever want to tell an artist no you can’t do that, that’s not fair to them.”
2017–2019: Revenge of the Dreamers III
On January 6, 2019, Dreamville announced a 10-day recording session in Atlanta for the label’s third compilation album Revenge of the Dreamers III, ending on January 16. During the 2019 NBA All-Star Weekend in Charlotte, North Carolina, Dreamville held multiple events scheduled for the weekend, starting with an exclusive limited edition merchandise pop-up shop, a Dreamville brunch, and a private concert featuring the artists on the label taking place after the All Star game. On July 5, the label’s third compilation album was released to critical acclaim from critics and debuted at number one on the US Billboard 200, selling 115,000 album-equivalent units in its first week. The album earned nominations for Best Rap Album at the 2020 Grammy Awards, while “Middle Child” and “Down Bad” were nominated for Best Rap Performance. In April 2020, the album was certified Platinum by the Recording Industry Association of America.
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